Kewal Kiran Clothing Limited-owned flagship brand ‘Killer’ has expanded its portfolio with the launch of its autumn-winter 2024 collection which marks the brand’s transformation from a denim wear focused brand to a fashion brand.
The brand showcased its collection of over 1000 products, of which almost 75 percent were top-wear products followed by bottom-wear products, footwear, undergarments, and accessories at a trade show in Delhi.
Commenting on the launch, Hemant Jain, joint managing director at Kewal Kiran in a statement said, “In recent years, we have emerged as a robust organization to take full advantage of the growth of the fashion market in India and leverage our strengths to penetrate fashion markets across the world. Killer has now transformed into a complete youth fashion brand.”
“This year will witness a lot of bold moves by Killer. With an unwavering commitment, we are now directing all our energy towards refining and optimizing our flagship asset, Killer, ensuring it attains peak performance and continues to set new benchmarks in the fashion industry,” he added.
Killer’s newly launched collection will be available at its exclusive stores, multi-brand outlets, departmental stores, and e-commerce platform.
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