India’s largest retailer, Reliance Retail has launched its youth-focused fashion retail format ‘Yousta’ with the opening of its first store in Hyderabad.
The Yousta store located at the Sarath City Mall will target young consumer and offer high fashion at affordable prices with all products priced below Rs 999 ($12.5).
Additionally, the store offers several tech touch points, including QR-enabled screens for information sharing, self-checkout counters, complimentary Wi-Fi, and charging stations.
Commenting on the launch, Akhilesh Prasad, President CEO fashion at Reliance Retail in a statement said, “Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. The team will continuously work with India’s younger generation to understand their evolving fashion needs. Every day, will be ‘Day One’ in terms of freshness and relevance.”
“Yousta will not only give a voice to the youth but also give them the freedom to express themselves, because for us, they are absolute stars,” he added.
Yousta’s range will also be available online on Reliance Retail’s e-commerce platforms Ajio and Jiomart.
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