Fine jewellery brand Kalyan Jewellers has launched a new lightweight gold and diamond jewellery line with brand ambassador Ritabhari Chakraborty. The line launched at an event in Kolkata and is designed to celebrate the festival of Akshaya Tritiya.
“As a longstanding ambassador and patron of Kalyan Jewellers, I’m deeply honoured to be here today,” said Kalyan Jewellers’ brand ambassador Ritabhari Chakraborty. “While gold jewellery traditionally holds immense sentimental value among Indians, the recent surge in gold prices has led to jewellery’s emergence as a lucrative investment option. I personally visit every Pohela Boishak and Akshaya Tritiya to do a token purchase. The newly introduced light weight jewellery collection is an optimal way to mark the occasion.”
The Kolkata event welcomed a select group of Kalyan customers and also marked Chakraborty’s half decade of associating with the business. The collection features traditional style designs suitable for the spring wedding season, as well as fusion style pieces with colourful gemstones.
The brand also launched a number of promotional offers in anticipation of the occasion of Akshaya Tritiya. These include offering shoppers a flat 25% off on making charges on all jewellery purchases and an advance booking facility where shoppers can lock in their gold price by paying a 10% advance on their jewellery purchase.
Kalyan Jewellers is headquartered in Thrissur in the state of Kerala and retails across India and the Middle East. The business counts over 250 brick-and-mortar showrooms in India and abroad.
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