Kalyan Jewellers launches Diwali campaign with Katrina Kaif, Amitabh Bachchan, and other stars

Fine jewellery brand Kalyan Jewellers has launched a Diwali festive campaign in partnership with its global brand ambassador Katrina Kaif and national brand ambassador Amitabh Bachchan. The brand film and accompanying photo campaign also stars a host of other Bollywood celebrities. 

Kalyan Jewellers’ campaign presents its latest jewellery collection for the Diwali season, a traditional time for jewellery shopping. The campaign also stars Jaya Bachchan, Akkineni Nagarjuna, Prabhu Ganesan, Shiva Rajkumar, Rashmika Mandanna, and Kalyani Priyadarshan, the brand announced in a press release. 
 
“We are delighted to present this meaningful campaign, celebrating the importance of familial bonds and the rich cultural traditions that unite us during Diwali,” said Kalyan Jewellers’ executive director Ramesh Kalyanaraman in a press release. “This festival holds great cultural significance and represents a time of immense joy for all. Through this initiative, our aim is to convey the essence that Diwali is a time to cherish the bonds that define our identity. It is an honour for us at Kalyan Jewellers to launch a campaign that encapsulates the true spirit of these celebrations, beautifully portrayed by our iconic brand ambassadors and legendary superstars.”

The campaign is designed to build on the legacy of Kalyan Jewellers’ ‘Tradition of Togetherness’ promotion and highlights the link between jewellery and traditional Indian values. The film also shows family bonds and casts the celebrity actors in the role of a family with Amitabh and Jaya Bachchan as the grandparents.