Juicy Chemistry partners with Paul and Mike for skincare and chocolate line

Organic personal care brand Juicy Chemistry has teamed up with chocolate manufacturer Paul and Mike to launch a line of skincare and chocolate products. The new launch has dropped ahead of the festival of Raksha Bandhan, a traditional season for gifting. 

The Juicy Chemistry and Paul and Mike collaborative line is designed to be a gifting option for the festival of Raksha Bandhan, Indian Retailer Bureau reported. The collaboration highlights both brands’ focus on natural ingredients in skincare and chocolate respectively. 
 
The collaboration comprises four different gift boxes titled ‘Mint to Be Box’, ‘Fruity Khatta Meetha Box’, ‘Juicy Indulgence Box’, and ‘The Soulful Box’ which retail from Rs 635 to Rs 1,775. Each gift box includes a mix of chocolate and at least one skincare product. 

Pritesh Asher and Megha Desai Asher launched Juicy Chemistry in 2014 as a range of 100% organic and natural personal care products, according to the brand’s website. The brand aims to address specific skin concerns using ingredients from organic approved farms and uses minimal water for long product shelf life and to promote sustainability. 
 
The brand also runs its makeup subsidiary ‘Color Chemistry’ which offers natural toned colour cosmetics. Both Juicy Chemistry and Color Chemistry retail from the business’ direct to customer e-commerce website.