John Jacobs collabrates with designer Masaba Gupta for new collection

Eyewear brand John Jacobs has collaborated with designer Masaba Gupta for a limited-edition collection.

The collection has been priced at Rs 8,000 ($100) onwards and will be available on the brand’s website, and all John Jacobs and Lenskart outlets across India.

Commenting on the collection, Apeksha Gupta, CEO at John Jacobs in a statement said, “Masaba is the quintessential voice of this generation, well-known for her artistic excellence. Our collaboration with her is bound by a shared vision and a keen eye on the ebb and flow of the zeitgeist.”

Masaba Gupta added, “Collaborating with John Jacobs has been a thrilling artistic journey. Eyewear, like fashion, is a medium of expression and self-discovery. This collection is an ode to the unconventional, the bold, and the beautiful. Together, we’ve woven a tapestry of style that celebrates individuality and blurs the lines between fashion and art.”

John Jacobs Eyewear is owned by eyewear giant Lenskart. The brand was launched in 2015 and is positioned in the affordable premium segment of the market.