Jill Sander has teamed up with British artist-photographer Jack Davison to capture its Spring/Summer 2024 campaign.
Set against the backdrop of Tenerife’s sculptural landscapes and graphic architectures, in Spain’s Canary Islands, the campaign captures Lucie and Luke Meier’s latest collection.
The collection is brought to life with a series of images and figures explored half in light and half in shadow, reflecting the way the Meiers avoid the archetypes of women’s and men’s wear. The collection merges function and glitz, day and night, workwear, craftsmanship, and innovative techniques.
“We are pleased to have Jack Davison interpret our work”, said Lucie and Luke, who have lead the Milan-based brand’s creative direction since 2017.
“His photography is at the same time sharp, soulful, and whimsical; his sense of light, composition, and detail is quite exceptional. He captures moments in the folds of daily life when instinct and form, the visual and the tactile, surface and depth find a balance and an expression. Qualities that we deeply appreciate and that resound with what we do”.
Jil Sander was established in 1968 and was acquired by the OTB Fashion Group in 2021.
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