Jaypore opens new store in Pune

Ethnic wear and lifestyle retailer Jaypore has opened a new store in Pune’s Wakad district. The store brings Jaypore’ selection of heritage craft products to the Maharashtra city’s shoppers. 

“Step into a mesmeric world of art, craft, and heritage,” announced Jaypore on Facebook, sharing photos of its new Pune store. “Hum along the tunes of textile and handloom crafts. Discover artisan stories from across India. Explore bespoke apparel, jewellery, home décor, and more.” 
 
The spacious store has a warmly lit interior decorated with traditional style furnishings to emphasise the brand’s focus on heritage crafts. The store has a large selection of women’s juttis, its new ‘Cotton Classics’ line of brightly coloured kurta sets, and a selection of handloom sarees designed for bridal and festive wear. 

The store also carries a selection of semi-precious stone jewellery as well as kitchenware, home décor, home textiles, and other accessories. The store is located in Pune’s Wakad district on the second floor of S72 at Shankar Kalat Nagar. 
 
Jaypore retails from its exclusive brand outlets across India in cities including New Delhi, Noida, Cochin, Bengaluru, and Mumbai among others as well as its direct to customer e-commerce store, according to the brand’s website. This year, Jaypore has opened stores in Hyderabad and New Delhi and the brand made its brick-and-mortar debut in Lucknow at the end of 2022.