The Body Shop collaborates with Diana Penty for British Rose campaign

The Body Shop has collaborated with actor Diana Penty to promote its British Rose body care collection in the Indian market.

The British Rose bath & body range includes shower gel, body butter, body yogurt, and perfume.

With this association, the brand aims to expand its customer base and tap new markets in India to boost sales of its products.

Harmeet Singh, vice president marketing at The Body Shop India in a statement said, “We are delighted to announce Diana Penty’s collaboration with The Body Shop for our exciting digital film showcasing the iconic British Rose range with 100 percent vegan product formulations. With its versatile selection, our goal is to broaden our customer base, nurturing loyalty among existing patrons and reaching out to new audiences.”

Diana Penty added, “I am thrilled to be part of The Body Shop’s latest campaign, with British Rose, a nature-inspired floral touch. This initiative aligns perfectly with my belief in promoting self-compassion and adopting one’s distinctive beauty. I’m glad to support a brand that prioritizes both environmental responsibility and personal well-being.”

The Body Shop India operated by Quest Retail Private Limited currently has 200 stores along with a strong online presence through its website and e-commerce marketplaces.