House of Masaba founder Masaba Gupta’s cosmetics brand Lovechild Beauty has opened a sampling kiosk at Mumbai airport in partnership with marketing business Adani Digital Labs. The touch point gives consumers the chance to try out the brand’s products in Chhatrapati Shivaji International Airport’s Terminal 2.
“Get runway ready with LoveChild by Masaba at Mumbai Airport,” announced Adani Digital Labs on Facebook. “We are thrilled to collaborate with a renowned skincare and cosmetic brand, and guess who dropped by? None other than Masaba Gupta herself! Elevate your airport look with Lovechild by Masaba at CSMIA.”
Gupta attended the kiosk’s opening and inaugurated the space. The kiosk features a wide selection of Lovechild beauty products including its signature ‘bullet lipstick’ range in hues ranging from ‘Barfee’ and ‘Meetha’ to ‘Caramel’ and ‘Hot Pop’.
The sampling station is designed to enable the brand to connect with new demographics offline who could then go on to purchase its products online, imbued with a sense of trust. Opening in an airport will ensure high footfall and a diverse group of shoppers.
Adadi Digital Labs’ business covers strategy and planning, experience design, marketing comms, tech and implementation, and marketing science, according to its website. The business facilitates product sampling for numerous brands and announced a partnership with Coca Cola a year ago, India Info Line reported.
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