Business-to-customer fashion fair Hi Life has launched its latest premium fair in Pune to bring together fashion, accessories, and home décor brands and will also travel to Colombo and Hyderabad this month.
On July 20, Hi Life inaugurated its summer themed shopping fair in Pune, the event organisers announced on Facebook. The exhibition runs at The Westin Pune until July 22 and features product categories including ethnic wear, traditional wear, fusion wear, fashion jewellery, accessories, homeware, gift items, and handicrafts among others. The event is designed to showcase up-and-coming brands from across India to shoppers looking to discover new labels.
The event will hold its next edition in Colombo from July 22 to 24 at the Cinnamon Lakeside Colombo. The event will focus on summer wedding clothing and accessories as well as resort wear and smart casual wear.
“Hi Life Colombo invites you to explore Indian ethnic fashion characterised by its intricate designs, opulent fabrics, and timeless elegance,” Hi Life Exhibitions announced on Facebook. “Rooted in centuries-old traditions and customs, it celebrates the beauty of India’s various regions and their unique craftsmanship. Come and choose from the stunning creations of over 75 top designers.”
From July 23 to 25, Hi Life will take place in Hyderabad at the city’s Novotel. Hi Life Exhibitions is a fashion events business based in Pune and has held shopping events in Indian cities including Surat, Kochi, Delhi, Mysuru, Bengaluru, and Bhubaneswar among others as well as in Durban in South Africa, according to its website.
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