Helena Rubinstein names Michelle Yeoh as brand ambassador

Beauty brand Helena Rubinstein announced on Monday Malaysian actress Michelle Yeoh as its newest brand ambassador. 

As part of the partnership, the beauty brand will merge its pioneering spirit with Yeoh’s inspiring journey, epitomizing Madame Helena Rubinstein’s legacy of determination, audacity, and resilience, according to a press release. The first brand campaign featuring Yeoh is set to be unveiled in March.

“Madame Rubinstein chose her own destiny, and she achieved things no one would have believed possible,” said Yeoh. “Her story resonates with me. There is something very natural and obvious for me to join a brand that celebrates the unparalleled strength and radiant confidence that lies within every woman. “

Recognized for her achievements as an Oscar-winning actress, UN Goodwill ambassador, and 2022 Time magazine icon of the year, Yeoh embodies empowerment and inspiration for women worldwide. Elected as a 2024 International Olympic Committee Member, Yeoh’s multifaceted career and dedication to advocating for women’s rights align seamlessly with Helena Rubinstein’s ethos.

L’Oréal acquired Helena Rubinstein in 1988. The brand has been a recent focus for the parent company.