GJEPC names Manushi Chhillar as new ambassador at ‘India Evening’

The Gem and Jewellery Export Promotion Council has announced celebrity and actress Manushi Chhillar as its new global brand ambassador. The GJEPC made the announcement at its India Evening event in New Delhi which featured jewellery runway shows and an international ambassador meet. 

The GJEPC’s event on Monday evening was attended by ambassadors representing over 60 countries, the GJEPC announced in a press release on July 19. The organisation took the occasion to announce Chhillar’s new role which will see her promote India’s diamond, gem, and jewellery industry across the world. 
 
“It brings me immense joy and pride to be the brand ambassador for GJEPC, representing excellence in the world of gems and jewellery,” said Chhillar about her appointment, the GJEPC reported in a press release. “India’s rich legacy and unparalleled craftsmanship have left the world in awe for centuries. As the GJEPC brand ambassador, I am dedicated to showcasing our jewellery industry’s incredible talent globally. Jewellery is a reflection of our heritage, culture, and emotions, connecting people and creating lasting memories. I aim to promote the artistry, creativity, design excellence and innovation that define our industry.”

Chillar was chosen for her popularity among the youth and her interest in jewellery. Chhillar walked the runway as showstopper during the jewellery fashion show portion of the evening which was designed to showcase the diversity and craftsmanship present in Indian jewellery to international industry players. 
 
“India’s Ministry of External Affairs has been closely working with GJEPC, providing support in its pursuit of exploring new synergies in emerging markets,” said the union minister of state for external affairs and education Rajkumar Ranjan Singh. “I encourage GJEPC to explore untapped markets like Africa and Central-Latin America. Furthermore, GJEPC successfully launched the India Jewellery Exposition Centre in Dubai, an exceptional 365-day exhibition platform. With the support and collaboration of esteemed ambassadors, similar models can be explored in other countries as well. This collective partnership promises new opportunities, innovative ideas, and enduring alliances.”
 
“The Ambassador Meet 2023 is an opportunity to engage in policy advocacy impacting the gem and Jewellery sector while facilitating more trade and exports,” said GJEPC chairman Vipul Shah at the event. “By interacting with ambassadors and diplomats, we aim to raise awareness about India’s prowess in Gems & Jewellery and seek their support in addressing them at a diplomatic and governmental level. India has successfully signed several bilateral trade agreements to enhance exports including those of gem & jewellery; and this forum will help open new doors.”