Foxtale collaborates with Shalini Passi for third anniversary campaign

Direct-to-consumer skincare brand Foxtale has collaborated with Shalini Passi for a campaign as part of its third anniversary celebrations.

The campaign features a video in which Shalini Passi hosts Foxtale’s birthday bash and shares her ultimate guide to transforming any gathering into a glamorous celebration.

In addition to the video, Foxtale has also placed hoardings featuring Shalini across Mumbai and Delhi.

Commenting on the association, Anindita Biswas, chief strategy officer at Foxtale in a statement said, “This month, we are celebrating 3 amazing years of Foxtale. We wanted to mark this occasion with a special celebration, and who better to collaborate with than Shalini Passi. Her glamorous persona perfectly embodies the confidence and sparkle that our brand stands for.”

“This partnership is a true reflection of our commitment to celebrating beauty, confidence, and unforgettable moments with our audience,” Biswas added.

Founded in 2021, Foxtale retails its products through its website and online marketplaces such as Nykaa, Amazon, Blinkit, Flipkart, Myntra among others.