Dia Mirza invests in BabyChakra, to help build brand community

Bollywood celebrity and United Nations goodwill ambassador Dia Mirza has invested in mother and baby personal care and lifestyle brand BabyChakra. Following her significant investment, Mirza will collaborate with the business on community building. 

Mirza will also provide guidance to BabyChakra to increase its sustainable production practices and use of clean ingredients, Indian Retailer Bureau reported. Mirza will collaborate to develop products which are tailored to the ever evolving needs of mothers, using her experience as a new mother herself. 
 
“We are delighted to have Dia Mirza join us on this incredible journey. Her passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies,” said Good Glamm Group’s CEO Naiyya Saggi, Indian Retailer Bureau reported. “Dia has been an inspiring and globally respected advocate of all things good, clean label and sustainable and reflects the aspirations of mothers across India for something exponentially better for themselves, their families and the planet. All values that are deeply rooted in the BabyChakra philosophy. We are excited to work closely with Dia as we grow out our range of products and solutions for families across India.”

To aid with brand community building, Mirza will interact with BabyChakra’s online community and share her own personal motherhood experiences. Mirza will also collaborate with healthcare professionals to share guidance and tips. 
 
“As a new mother, I have experienced the transformative journey of motherhood first-hand and am extremely excited to partner with BabyChakra: one of the first communities to recognise the ever-changing needs of mothers and facilitate authentic dialogues amongst mothers, doctors, and experts on the evolving narrative of care for today’s parents,” said Mirza. “I deeply resonate with BabyChakra’s community-first mission to co-create the safest, cleanest label care for children… I will be closely working with the teams at BabyChakra to further champion the voice of sustainable care for families.”