Womenswear brands Deme by Gabriella and Kalki have joined forces for the third time to launch ‘Edition III: A Bold Expression of Feminine Power’. The high-octane evening wear collection, “empowers women to tap into their powerful feminine energy,” the brands announced in a press release.
The collection has a colour palette of blues and violets with lashings of shimmer and revealing silhouettes. Designed to offer red-carpet to bridal looks for the festive season, the collaborative line includes a number of saree-style gowns as more experimental takes on the classic garment.
“We’ve reached a mind space, where we do things that make us and our customers happy,” said Kalki’s director Nishit Gupta in a press release. “The goal has always been to direct and push the brand to a hugely experimental, dynamic space where we do anything and everything that we love, has been our goal. Bringing within the latest research, using technology, innovation, and modern digital marketing as an answer to give our clients the attention of professional fashion consultants who help them select and elegance each outfit is what we’ve enjoyed doing. Kalki is a dynamic enterprise where Kalki experience is our priority.”
Kalki was launched in 2007 in Mumbai and is designed to celebrate Indian artistry through modern glamour. The brand specialises in ethnic and bridal wear and works with a team of 500 artisans to bring its designs to life.
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