Dabur enters children’s toothpaste category with its Herb’l brand (#1688449)

Personal care brand Dabur India has expanded its Herb’l brand product offering a stepped into children’s toothpaste with the launch of its  ‘Dabur Herb’l Kids Toothpaste.’ The products feature licensed characters Iron Man and Elsa. 

“Power up your smiles,” announced Dabur Herb’l on Facebook. “The new Dabur Herb’l Iron Man Edition Kids Toothpaste is here! Super strawberry flavour, zero villainous chemicals, for hero-strong teeth! Grab yours now on Amazon!”

The new product line is available across numerous multi-brand e-commerce platforms and in modern trade outlets across the country. In order to engage shoppers, Dabur has added a QR code to each toothpaste packet which consumers can scan to access a themed interactive game.

“We are thrilled to enter the kids’ toothpaste category with Dabur Herb’l Kids Toothpaste,” said Dabur India Limited’s executive vice president of marketing Abhishek Jugran, India Retailing reported. “Children’s enamel is thinner than adults, making them more vulnerable to cavities. Our toothpaste is specially formulated with natural ingredients to protect enamel and combat decay-causing germs and bacteria.”

Dabur specialises in natural and Ayurvedic personal care and healthcare products. The brand also retails food and beverages.

“At Dabur, we continuously strive to combine herbal wisdom with scientific innovation to meet evolving consumer needs,” said Dabur India Limited’s marketing head for oral care Prashant Agarwal. “With Dabur Herb’l Kids Toothpaste, we aim to set a benchmark in safe, effective, and enjoyable oral care solutions. We are confident this product will be loved by kids and trusted by parents alike.”