Crossbeats onboards Suryakumar Yadav to endorse its smartwatch category

Crossbeats has signed Indian cricketer Suryakumar Yadav as the brand ambassador for its smartwatch category.

Yadav will be seen endorsing the brand’s range of smartwatches through various platforms that include print, television, and social media.

With this association, the brand aims to reach a wider audience and gain a larger market share of the smartwatch market in India.

Commenting on the association, Archit Agarwal, co-founder of Crossbeats in a statement said, “We are happy to collaborate with Suryakumar Yadav and extend a warm welcome to him into the Crossbeats family. His consistency as a match-winner reflects Crossbeats’ energetic and dependable persona.”

Suryakumar Yadav added, “I have always believed in innovation, style and walking the extra mile for excellence. I am excited to partner with Crossbeats for their smartwatches category, which also pushes boundaries to strive for performance, design, aesthetics, and technology.”

Abhinav and Archit Agarwal founded Crossbeats in Bengaluru in 2015. The brand retails a range of smartwatches and focuses on younger consumers.