Multi-brand fashion and lifestyle platform Coyu plans to expand its brand portfolio to over 100 labels while growing its offline presence in India. With plans to open seven to eight more brick-and-mortar stores in Tier 1 cities in 2025, Coyu is focused on refining its omni-channel strategy before scaling further in 2026.
“Our goal is to build a platform that balances contemporary trends with craftsmanship while making fashion discovery seamless,” said Coyu’s co-founder Mohit Gupta in an interview with India Retailing. “By expanding both online and offline, we want to offer customers a refined yet accessible shopping experience.”
The business, launched in October, is focused on bridging the gap in the mid-premium womenswear segment with a curated selection of Indian and international brands. Coyu currently retails over 50 brands with global labels including Karen Millen, DKNY, and Sister Jane, as well as Indian labels including Saaksha & Kinni, Karaj Jaipur, and Rainas. Focusing on following customer preferences and quality testing, Coyu plans to onboard new brands throughout the year.
Coyu launched its direct-to-consumer website alongside two Delhi stores in October last year and recently unveiled its flagship outlet in Gurugram. The 6,000 square foot store features in-house stylists, a personal shopping lounge, and a coffee bar, designed to enhance the retail experience. The business also introduced a ‘try at home’ service in Delhi NCR, allowing customers to have stylists bring outfit options to their homes to try out.
Zomato’s co-founder and MakeMyTrip’s former COO Mohit Gupta and Myntra and Cult.fit co-founder Mukesh Bansal launched Coyu with the aim of creating something similar to Zomato or Airbnb but for fashion. The business’ main target audience is women aged 30 to 50.
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