Lingerie brand Clovia has opened exclusive brand outlet on the first floor of Urban Square Mall in Udaipur. Bolstering its brick-and-mortar presence in Rajasthan, the new store houses Clovia’s selection of women’s inner wear, active wear, and sleep wear.
“Unleash your inner sparkle and conquer the fashion game with Clovia at Urban Square Mall, Udaipur,” announced the mall on Facebook on July 4. “Affordable elegance just got a whole lot quirkier. Get ready to slay with style, comfort, and a sprinkle of magic!”
The store has an open façade and its right side and back wall are dedicated to bras and intimate wear with both comfort-driven and embellished options available. The store’s left side is dedicated to its sleepwear and active wear lines which feature workout gear, floaty printed sets, and shape wear.
Clovia joins brands including Pantaloons, Trends, Lifestyle, Max Fashion, And, Biba, and Meena Bazaar among others at Urban Square Mall. Lingerie brand Zivame also recently opened a new store on the first floor of the mall which is a development launched by Bhumika Group.
Clovia’s parent company is Purple Panda Fashions Private Limited and the label is positioned in the affordable premium segment of the market. Clovia is headquartered in Noida and retails from its business to customer e-commerce store and offline outlets across India.
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