Calvin Klein announced on Friday actor and musician Idris Elba and his wife, model and human rights activist Sabrina Elba are the faces of Calvin Klein Eternity Aromatic Essence, the newest addition to the Eternity fragrance portfolio.
Shot by Mert Alas, the new campaign captures Idris and Sabrina in moments of intimacy set to a bespoke cover of ‘Fever’ by FKA twigs, and pays tribute to Eternity’s “legacy of sensuality by partnering with an authentic couple with a deep connection to the brand,” according to a press release.
“Calvin Klein’s Eternity campaigns have always shown love that was intimate and real. It’s an honor to have our romance recognized for its authenticity, and have our commitment captured in this campaign. We are excited to be a part of Eternity’s iconic, timeless love story,” said Idris and Sabrina jointly.
The advertising campaign will be featured globally and supported by digital, social, print, and TV.
As for the scents, the new additions for both men and women are described as “elevated and bold aromatic fragrances, connected by a unique coconut note.”
Calvin Klein Eternity Aromatic Essence For Men is crafted by principal perfumers Daphné Bugey and Frank Voelkl of Firmenich, and opens with fresh juniper berry essence with woody and gin-like facets. At the heart, cardamom adds a spicy quality balanced by a sweet and floral lavender note, mixed with coconut.
Calvin Klein Eternity Aromatic Essence For Women is a fresh, floral fragrance created by perfumers Véronique Nyberg and Julie Massé of Mane. It opens with aromatic floral hints of lavender, with a sparkling coconut water accord at the heart, contrasted by an alluring dry down of woods at the base.
Inspired by gemstones, the scents are housed in lacquered teal green glass bottles, while maintaining the shape and silver cap of the iconic original Eternity fragrances.
Calvin Klein licenses its fragrance division to beauty giant, Coty.
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