Boss opens flagship store in Chandigarh

Global casual wear brand Boss has opened a new flagship store in Chandigarh to bolster its brick-and-mortar retail presence in northern India. The store is located inside the city’s Nexus Elante Mall.

The new Boss store has opened its doors under the aegis of Reliance Brands Limited, the business announced in a press release. The store houses Boss’ menswear collections including smart casual workwear, leisure wear, and accessories among others. 
 
“Renowned for its timeless elegance and exquisite craftsmanship, Boss brings to the city refined luxury and style,” announced the business in a press release. “The new Chandigarh store invites fashion enthusiasts and discerning individuals to explore the brand’s iconic collections for men, showcasing their commitment to exceptional quality in fabrics and tailoring. With impeccable customer service and a contemporary ambience, the store offers an immersive shopping experience.”

The store also carries a selection of sportswear designed for weekend activities and has a segment for tailored suits. The store is designed to offer a comprehensive wardrobe solution for men and is positioned in the premium segment of the market. 
 
Boss is the core brand of premium apparel business Hugo Boss and the group is based in Metzingen, Germany. Hugo Boss has a retail presence in 132 countries worldwide and counts approximately 7,400 points of sale and online stores in 70 countries. The business reported a sales total of €3.7 billion in the 2022 financial year.