Boat expands women’s product offering with new smartwatches (#1688612)

Smartwatch and tech accessories brand Boat has expanded its women’s product offering and launched two smartwatches, the Enigma Daze and Enigma Gem, which prioritise women’s safety and wellness. 

Boat’s new smartwatches are designed to be both smart and practical to move beyond the sporty focus of many products in the industry, the brand announced in a press release. The watches have specific safety features designed with women in mind including a SOS function which has the option to send a discreet SOS message that allows the receiver to track the wearer’s location in case of emergency.

“These wearables are poised to redefine the smartwatch category with their blend of functionality, elegance, and cutting-edge technology, tailored for the modern woman,” announced Boat in a press release. “Whether you’re an active professional, a wellness enthusiast, or someone who simply enjoys staying connected in style, the Boat Enigma Daze and Boat Enigma Gem offer all the tools you need to enhance your lifestyle.”

Boat’s new Enigma Daze features an HD display and functional crown to increase ease of navigation while its Enigma Gem features an Amoled display and ‘always on’ display mode. Both watch designs include advanced health and wellness settings such as menstrual cycle tracking, heart rate monitoring, and energy scores among others. 

The watches also integrate with the Crest App Health Ecosystem with both tools and gamification. Boat’s new women’s smartwatches have launched on the brand’s direct to customer e-commerce store, on a number of multi-brand platforms, and with select retail outlets.