Blissclub expands retail footprint with two new stores

Blissclub, an omni-channel activewear brand for women has expanded its retail presence with the addition of two new exclusive brand stores.

The stores were opened at Phoenix Market City in Kurla, Mumbai and on 100 Feet Road Bengaluru. They will house bottom wear, top wear, sports bras, and accessories from the brand.

Blissclub plans to open brand-owned stores in NCR, Pune, Hyderabad, and other cities across the country this year.

Commenting on the launch, Minu Margeret CEO founder of Blissclub in a statement said, “We are optimistic that our latest stores in both Mumbai and Bangalore will enhance our retail offering to the city’s fashion-forward and movement conscious patrons. One of our key reasons for further expansion into the offline space is so that more and more customers can physically experience Blissclub’s signature fabrics and innovative product design.”

“By increasing our brand’s presence and market share along with the product portfolio, we hope to reinforce the high customer loyalty and brand recall we have. We are also further building in the offline space so that we can connect with them in person and deepen their experience with us via product and community events,” Margeret added.

Founded in 2020, Blissclub claims to have a customer base of over 2 lakh women in India with an annual recurring revenue of Rs 100 crore ($12.1 million).