Birkenstock launches footwear store in Noida as part of 250 year celebrations

German footwear brand Birkenstock has opened a new brick-and-mortar outlet in Noida’s Mall of India to cater to shoppers across Delhi NCR. The store measures 1,100 square feet and launched as part of the brand’s 2024 anniversary store opening programme. 

“Birkenstock is excited for its expansion within the thriving Indian market and is delighted to unveil the new store in Noida,” said Birkenstock’s regional managing director for the Middle East, Africa, and India Jens Hattab in a press release. “The aim is to increase the brand presence throughout key markets and to be able to bring our footwear to our patrons. We seek to continuously drive our efforts to elevate the brand’s visibility and presence across the country with many more successful openings.”
 
This calendar year, Birkenstock celebrates 250 years of footwear manufacturing and plans to open numerous new addresses to celebrate worldwide, including in India. The brand’s new Noida store is designed to showcase Birkenstock’s footwear craftsmanship and houses its classic footwear designs including Arizona, Gizeh, Madrid, Boston, Mayari, Bend, Uji, and Stalon among others. 

“We are overjoyed to extend the Birkenstock experience to a new location,” said Birkenstock India’s managing director Vinay Bansal. “We look forward to welcoming our customers to explore the perfect fusion of foot health and style.”