Berrylush partners with ClickPost for 35% customer retention boost (#1682175)

Direct to customer fashion brand Berrylush has announced a strategic partnership with logistics intelligence platform ClickPost with the target of boosting customer retention rates to 35% and establishing itself as a customer-centric brand.

“In today’s competitive D2C landscape, customer retention is the cornerstone of sustainable growth,” said Berrylush’s co-founder and chief operating officer Alok Paul in a press release. “Our partnership with ClickPost aligns perfectly with our customer-first approach. By enhancing post-purchase communication and streamlining our customer support processes, we’re not just aiming to meet customer expectations – we’re working to exceed them.”
 
The partnership is designed to harness technology to ameliorate the post-purchase customer experience through streamlined order tracking, automated communications, and a data-driven supply chain. Using ClickPost’s technology, Berrylush’s shoppers will be able to avail real-time visibility of their orders as well as returns, refunds, and exchanges.
 
“Customer retention and high NPS scores are critical metrics for D2C brands looking to build sustainable businesses,” said ClickPost’s co-founder and CEO Naman Vijay. “Our platform’s ability to provide granular insights, improve the post-purchase experience, and offer predictive analytics to optimise logistics operations will help Berrylush create a superior post-purchase experience that drives loyalty and repeat purchases. We’re excited to support Alok Paul, Anusha Chandrashekhar, and the entire Berrylush team in their journey to elevate customer satisfaction and operational excellence.”