Bath & Body Works opens new store in Mohali, Punjab

US-based personal care and fragrance brand Bath & Body Works has opened a new exclusive brand outlet in Mohali inside the recently opened CP-67 Mall. The store is Bath & Body Works’ third outlet to date in the state of Punjab. 

“We are proud to announce the opening of Bath & Body Works new store at CP-67 Mall, Mohali,” Apparel Geoup India Private Limited announced on Linkedin. “This marks the brand’s third store in Punjab and 33rd store in India.”
 
The store has an illuminated blue gingham print façade and shoppers are greeted by a Raksha Bandhan themed display at the entrance. Inside the store, a large display for the brand’s new ‘Coco Paradise’ range features alongside segments for fragrances, men, hand soaps, and body sprays among others. 

CP-67 Mall is located on Mohali’s International Airport Road and the development project mixes a mall with office spaces, serviced apartments, and a PVR multiplex, according to the mall’s website. The development is easily accessible from all corners of the Tricity and has links to the Delhi, Patiala, Ludhiana, and Manali highways.
 
Bath & Body Works has expanded its India retail presence significantly so far this year and opened its first ever store on a high street in the country in May in Bengaluru. The business launched in 1990 in Ohio, US. The brand today counts over 425 international franchise outlets and first entered the Indian market in 2018 in partnership with retail giant Apparel Group.