Footwear brand Bata India predicts that the recent sluggish consumption it has experienced will be a temporary phenomenon. The business expects the coming financial quarters to spark a revival in demand, boosted by the upcoming festive season.
“In the near term, we have seen some sluggish consumption and therefore impact on top-line growth,” Bata India’s managing director and CEO Gunjan Shah told the Press Trust of India. “We should look forward to even in the near term, with the festive season coming up, we should see a bounce back from a consumption point of view.”
The business expects e-commerce sales to drive growth as it continues to expand both its direct to customer operations and its work with channel partners, ET Bureau reported. Bata is also renovating a number of its brick-and-mortar stores to bring them further in line with customer preferences and focusing on India’s youth. The business is also ameliorating its technology to boost productivity.
“There is an opportunity for us to create that value for money perception while making sure that we continuously premiumise the portfolio,” said Shah. “We will expect premiumisation to continue, but even within that, we want to make sure that we are able to give value for money proposition to consumers, but the contribution will keep inching up. That journey has been on for multiple years.”
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