Bagline’s Brand Concepts plans 100 new stores in 2025 (#1688329)

Brand Concepts Limited plans to open 100 new stores for its multi-brand accessories chain Bagline in 2025 while strengthening its partnerships and pursuing innovation, according to the label’s co-founder Abhinav Kumar.

“Our retail footprint continues to expand with recent store openings in Jodhpur, Ahmedabad, and Pune, bringing our total to 45 outlets across 20+ cities,” said Brand Concepts Limited’s co-founder Abhinav Kumar in a statement. “In 2025, we plan to accelerate our growth further with the opening of 100 new stores nationwide, ensuring greater reach and convenience for our customers. Looking ahead, we remain dedicated to delivering high-quality, stylish, and customer-focused products while strengthening our investments in talent, innovation, and partnerships to shape the future of affordable luxury retail in India. With unwavering determination, we’re excited about the opportunities 2025 holds and are ready to push boundaries in shaping the next era of our industry.”

Bagline was established as a division of Brand Concepts Limited in 2013. The multi-brand business retails numerous international fashion and lifestyle brands such as Tommy Hilfiger Travel Gear, United Colors of Benetton, and Aeropostale among others. Bagline also retails its own labels The Vertical and Sugarush and runs an e-commerce platform in addition to its brick-and-mortar outlets. 

“As we reflect on an exceptional year, we at Brand Concepts Limited are immensely proud of our journey and growth,” said Kumar. “2024 has been a year of resilience, innovation, and transformation, with Bagline solidifying its position as a pioneer in the luxury travel gear and lifestyle accessories market. We are also thrilled to announce our acquisition of the official licensing rights for Juicy Couture Bags in India, marking a significant milestone in our growth. Driven by a commitment to customer-centricity, strategic expansion, and thoughtful investments, we have achieved almost [Rs] 500 crore in retail sales this year.”