Babyshop launches in India with Landmark Group

Landmark Group has launched its multi-brand baby and children’s fashion and lifestyle business Babyshop in the Indian market with a dedicated segment on its e-commerce store and brick-and-mortar stores. The business plans to grow its retail footprint in the country by 20%. 

Landmark Group announced in a press release that it planned to launch Babyshop on India by the end of 2024. “We are deeply committed to serving our customers through our own brand portfolio by offering relevant products and value,” said Landmark Group’s chairwoman Renuka Jagtiani, the Press Trust of India reported. The business plans to launch Babyshop offline in four cities across India over the coming six months.

Babyshop retails products by international labels including Juniors, Disney, Kappa, and Giggles and its clothing selection ranges from birth to 10 years, according to Landmark Group’s website. Along with clothing and sleepwear, Babyshop retails infants’ begging, feeding products, travel gear, educational toys, and vehicle toys among others goods. 

“Physical stores remain a vital part of the retail experience, and we continue to upgrade store design whilst we invest in ecommerce and in the latest technology and innovation,” said Jagtiani about Landmark Group’s future expansion plans. “We believe that this is key to staying relevant to ensure a seamless customer experience, both on and off-line.”