Azorte opens second Bengaluru store

Apparel and accessories retail chain Azorte will open its second store to date in Bengaluru. Located in the metro’s Phoenix Mall Of Asia, the launch is designed to bolster the Reliance business’ brick-and-mortar presence in South India. 

“Attention, all trendsetters,” announced Azorte on Facebook. “You’re invited to the grand opening of the second Azorte store at Phoenix Mall Of Asia, North Bengaluru. Come celebrate with us and immerse yourself in an unforgettable fashion experience!”
 
The store will retail a multi-brand selection of apparel, accessories, and fashion jewellery for men and women. Shoppers can browse labels such as Svrnaa, Altheory, and Outryt among others in the spacious outlet. 

Azorte also recently launched its ‘Festive Edit’ for the Spring/ Summer wedding and festive season, the business announced on Instagram. The curated selection of men’ and women’s ethnic wear features loose cotton layers and fusion style details to appeal to Gen Z and millennial shoppers. 
 
Azorte has opened a number of new brick-and-mortar stores recently and set up shop in New Delhi’s Vegas Mall at the end of March. Priced in the mid segment of the market, Azorte focuses on western wear and youthful, trend-driven styles. 
 
The business was launched by Reliance Retail in September 2022 when it launched its first brick-and-mortar store in Bengaluru. Today, the business also counts stores in locations including Mumbai, Ahmedabad, Hyderabad, Pune, and Gurugram.