Shoppers Stop’s Intune opens new store in Mumbai

Department store chain Shoppers Stop’s fashion store ‘Intune’ has opened a new exclusive brand outlet in Mumbai’s Lodha Xperia Mall. The store opening follows on from the brand’s first store opening in Hyderabad in June. 

“Step into a world of affordable fashion and explore the trendy collection at the newly opened Intune store only at Xperia Mall,” the mall announced on Facebook on July 16. The store caters to men, women, and children and specialises in western wear. 
 
Intune’s new store has an open storefront, illuminated with the brand’s bold yellow logo. Inside, the bright space has dedicated segments for children’s wear, separated by age group, as well as a womenswear and a menswear section. The store retails a wide selection of graphic t-shirts, including a line of ‘Avengers’ movie merchandise, as well as athleisure style clothing. 

The new Intune store is located on the first floor of the mall and counts over 1,000 styles of clothing. Positioned in the value segment of the market, all garments in the store are priced under Rs 499 and the store offered a gift with purchase to shoppers to celebrate its launch. 
 
Lodha Xperia Mall is located in the Mumbai metropolitan area’s Dombivli suburb. The mall houses Indian and international brands including Enrich, Bata, Pantaloons, Levi’s, Mufti, VIP, and Max Fashion among others. 
 
Shoppers Stop, which runs Intune, was established in 1991 and counts 98 department stores spread across 52 Indian cities. The business also runs an array of beauty focused stores as well as airport retail locations.