Asics Corp. names new chairman and CEO, and new COO

Global sports and lifestyle brand Asics Corporation has unveiled a series of leadership changes including the appointment of Mitsuyuki Tominaga as the new president and chief operating officer (COO), effective January 1, 2024.

Tominaga brings a wealth of experience to his new role, including positions at Andersen Consulting’s NY Office, IBM Japan, corporate strategy director of IBM Corporation, vice president and executive officer of IBM Japan, and vice president and head of services at SAP Japan. 

He also served as president and representative director of Works Applications America before joining Asics Corporation in 2018 as an executive officer and senior general manager of the IT Division.

The reshuffle in leadership also includes the reappointment of Motoi Oyama. Currently serving as chairman and director, Oyama will assume the position of senior advisor and director. She is then scheduled to retire for March 22, 2024.

Other key leadership changes include Yasuhito Hirota, who currently holds the positions of president, CEO, and COO, who will transition to the role of chairman and CEO, representative director.

“These appointments are aimed at establishing a new management team that can further develop Asics in the face of drastic changes in the business environment so that it can achieve its goal of ensuring a world in which each and every one of us can engage in exercise and sports throughout our lives and continue to live in good health, both mentally and physically,” said Hirota. 

“Since 2018, Mitsuyuki Tominaga has played a key role particularly in promoting the digitalization of Asics. I truly trust that, as a new President and COO, he will contribute to increasing the corporate value of the Asics Group.”

Tominaga, the newly appointed president and COO, added, “As successor to President Hirota, I will do my best to provide a wider range of customers with the fruit of ASICS’ long-term passionate commitment to product development and creation. To achieve this, I aim to bring about transformation whereby digital strategy will be placed at the center of our management and deeply incorporated into our global business, thereby empowering ASICS to achieve further growth in profitability.”