Anastasia Beverley Hills appoints Malaika Arora as India brand ambassador

Cosmetics brand Anastasia Beverley Hills has reaffirmed its commitment to continued expansion in the Indian market by appointing Bollywood celebrity Malaika Arora as its first ever brand ambassador specially for the Indian market.

“Celebrating 25 years is a truly an exciting milestone for all of us at Anastasia Beverly Hills,” said Anastasia Beverley Hills’ founder and CEO Anastasia Soare, Indian Retailer Bureau reported. “It is a moment to thank our millions of customers who have put their faith in us, followed and participated in our growth and a moment to celebrate and honour our hundreds of colleagues and team members globally, who continue to deliver impeccable service to our customers. Anastasia Beverly Hills welcomes the vibrant and multi-talented Malaika Arora as the first ever brand ambassador in India.”
 
Anastasia Beverley Hills retails in India on House of Beauty’s e-commerce store Boddess as well as on e-commerce platforms Tira, Tata Cliq Luxe, Palette, Nykaa, and Myntra. The brand counts a number of exclusive brand outlets in India and this year celebrates its 25th anniversary since launching in the US. 

“Anastasia Beverley Hills has reached an incredible milestone, and this achievement is truly remarkable for everyone involved with the brand,” said House of Beauty’s vice president of international brands and retail Sanjali Giri. “This is even more special for us, as the brand in India, being true to its ethos of inclusivity, announces Malaika Arora as the brand ambassador for India market. I am sure she will inspire beauty enthusiast across culture and age group to represent Anastasia Beverley Hills in the true sense.”