Ajio launches flagship ‘All Stars Sale’ with Shraddha Kapoor

Multi-brand fashion platform Ajio launched its flagship ‘All Stars Sale’ on March 1 with Bollywood celebrity Shraddha Kapoor. The e-commerce sale event will service over 19,000 Indian pin codes and offer deals from over 6,000 Indian and international brands. 

“The excitement is over the roof as we’re all set for our first major sale of the year,” said Ajio’s CEO Vineeth Nair in a press release. “In the last few months, we’ve added 500 new brands and scaled up our total catalogue size. With increasing Average Basket Value (ABV) and greater demand for premium brands, we expect the Ajio All Stars Sale to witness a strong premiumisation trend in non-metros that will drive growth. The solid overall shopping intent will add to the continued momentum as India looks forward to shopping fashion’s biggest brands this season.”
 
The sale event is powered by Adidas and co-powered by Superdry with 50% to 90% off on select fashion and lifestyle goods. Over 1.7 million curated fashion styles feature in the online sale from labels including Muji, Levi’s, Marks and Spencer, Armani Exchange, Ritu Kumar, Adidas, Superdry, Nike, Puma, Fyre Rose, Portico, and Casio among others. 

Shraddha Kapoor stars in a cricket themed campaign film for the shopping event with the tagline ‘the world’s biggest brands play here’. The business has also partnered with ICICI Bank to offer additional discounts to its debit and credit card users.