KH House of Khaddar expands sustainable offering with ‘Loominaire’

Fashion brand KH House of Khaddar has expanded its sustainable apparel offering and launched ‘Loominaire’ as a men’s and women’s clothing collection. The line is designed to highlight eco-conscious practices and features both formal and semi-formal looks. 

“Loominaire is a celebration of tradition, a symphony of colours, and a statement of individuality,” said the brand’s creative director Amritha Ram in a press release. “We invite our customers to embrace the timeless allure and effortless sophistication of our classic suiting, curated to elevate their style with understated elegance.”
 
The collection features men’s western style suits, tailored overcoats, and colour blocked separates as well as more playful white Khadi denim ensembles. Inspired by the natural world, the eco-conscious collection mixes soft neutral hues of pine, brown, and lilac with bold dashes of yellow and red to add energy. “This collection epitomises comfort and boldness, infusing a modern twist into classic suiting to create a perfect harmony of style and ease,” announced the label in a press release. 

Fashion Institute of Technology graduate Amritha Ram launched Kamal Haasan House of Khaddar with entrepreneur Kamal Haasan in 2018. The label works with ethical weaving clusters and aims to present Khadi textiles in a modern light to make them more accessible and promote the sustainable heritage craft.