Ace Turtle partners with Shoppers Stop for Dockers expansion

Ace Turtle has partnered with omni-channel fashion retailer Shoppers Stop for the expansion of the Dockers brand in the Indian market.

With this partnership, Dockers’ collection for men will be available across 15 Shoppers Stop stores and on Shoppers Stop online platform.

Dockers had entered India through a partnership with retail company Ace Turtle last month with the launch of its first retail store at the Pacific Mall in Delhi.

Commenting on the launch, Kavindra Mishra, executive director CEO, Shoppers Stop in a statement said, “It has been our constant endeavour to offer premium brands to Indian consumers. In line with our journey towards premiumisation, our collaboration with ace turtle to launch Dockers signifies our commitment to curating the best brands for our customers.”

Nitin Chhabra, CEO of Ace Turtle added, “Shoppers Stop’s extensive reach and brand recognition, coupled with Dockers’ global appeal, creates a winning combination for success. We aim to leverage our technology-driven operating model and omnichannel commerce expertise to take Dockers to millions of Indian consumers through relevant online and offline channels.”

Dockers, a division of Levi Strauss & Co plans to open exclusive stores in Mumbai, and Bengaluru in the coming months.