Ace Turtle appoints Shivcharan P as chief business officer

Ace Turtle, a technology-native retail company has strengthened its leadership team with the appointment of Shivcharan P as the chief business officer of its fashion vertical.

In his new role, Shivcharan will lead the strategy and business operations of fashion brands like Lee, Wrangler, and to-be-launched Dockers in India.

Under his leadership, Ace Turtle aims to scale its fashion portfolio further by driving innovation and enhancing the shopping experience of consumers across the country.

Commenting on the appointment, Nitin Chhabra, CEO of Ace Turtle in a statement said, “We are thrilled to welcome Shivcharan to our leadership team. His business acumen and strong understanding of technology-driven businesses align perfectly with our goal to lead the retail industry’s evolution with technology.”

Shivcharan P added, “I am very excited to join ace turtle. I am inspired by the company’s goal to transform omnichannel retail on the back of integrated technology that connects the consumer understanding and signals all the way back into the supply chain. I look forward to partner with the talented teams at Ace Turtle and help deliver this vision.”

Shivcharan has over 17 years of experience across various leadership roles in FMCG, online food delivery and consumer internet industries. Prior to joining Ace Turtle, Shivcharan led strategy and business at Tata Digital.