Forever New launches exclusive brand outlet in Chennai

Women’s apparel brand Forever New has opened an exclusive brand outlet in Chennai to bolster its retail presence in Tamil Nadu. Located in the city’s Express Avenue Mall, the store retails a wide selection of western wear and accessories. 

“Find the perfect gift this holiday season from sparkling accessories to cozy wardrobe staples, we’ve got something special for everyone on your list,” announced Express Avenue Mall on Facebook, sharing photos of the store’s opening ceremony. “Shop the collection in-store  at Express Avenue.”

The store has a bright, modern style interior and launched with a large floral display. Inside the store, shoppers can browse from a selection of floral dresses, semi-formal gowns, and office appropriate separates. A segment of the store is dedicated to the label’s ‘Petite’ clothing line for women with a height of five foot three and under. By launching in the Tamil Nadu state capital, Forever New aims to strengthen its offline presence in the South Indian market and connect with shoppers in the area.

Forever New is headquartered in Melbourne, Australia and is positioned as a bridge to luxury brand in the Indian market. Launched in 2006, the label today counts over 250 stores in seven countries, according to its website. The brand is prioritising omni-channel expansion in India and has partnered with Unicommerce to strengthen its online and offline capabilities.