Dassani Brothers sees fusion and wedding jewellery sales rise (#1686880)

Fine jewellery brand Dassani Brothers has seen an increase in consumer interest in fusion jewellery as well as wedding jewellery, both in India and abroad, and attribues some of this to its participation in global trade shows. 

“2024 has been a fulfilling year for polki jewellery, with its timeless elegance continuing to captivate people across different generations,” said Dassani Brothers’ partner Dilip Dassani in a press release. “At Dassani Brothers, we’ve witnessed an increased appreciation for jewellery that is both handcrafted and meaningful- offering a balance between preserving traditional craftsmanship and embracing unique personal styles. The year also saw an encouraging rise in consumer interest, especially within the wedding sector, where demand for both bridal and groom jewellery, including lightweight and statement jewellery, grew significantly.”

Dassani Brothers was founded in 1984 in Mumbai and specialises in polki and neo-heirloom jewellery. The brand’s online catalogue can be viewed by creating an account on its website. 

“Additionally, there has been steady growth in the demand for export jewellery, with international markets recognizing polki jewellery as an essence of luxury and heritage,” said Dilip Dassani. “Participation in leading trade shows like IIJS and JJS has further fueled industry exposure, enabling us to showcase our craft to a wider audience and connect with discerning clientele.”

“As we look toward 2025, we remain hopeful for another exciting year for the jewellery industry,” said Dassani. “With the growing trend of destination weddings and custom-made designs, there is an increasing desire for jewellery that combines tradition with contemporary flair. We believe polki jewellery will continue to gain global recognition for its intricate beauty, acting as a bridge between India’s rich cultural legacy and modern luxury. Dassani Brothers is eager to continue leading this evolution, creating jewellery that reflects both timeless tradition and the ever-changing tastes of today’s sophisticated clientele.”