VLCC doubled customer base last year, plans to focus on own brand products for growth

Beauty and wellness business VLCC saw its customer base almost double last year as the company looks to the fast growing men’s grooming segment and beyond for expansion. The business plans to focus on its in house personal care product selection for continued growth.

“Our view is that the brand needs to be more integrated,” said VLCC’s group CEO and managing director Vikas Gupta, ET Retail reported. “We can’t have top-end transformative services on one end and mass products on the other end. We intend to elevate the centre of gravity of our products, and use the experience, expertise, and knowledge that we have from our clinic business.”
 
The business has also turned its attention to the fast growing men’s grooming market. In 2023, VLCC acquired men’s direct to customer brand Ustraa after seeing the number of male customers increase in its clinics.
 
“We thought that the time was ripe to look for a brand that could complement this because it is very difficult otherwise for a brand to be unisex. We’re very excited about the male grooming market and there will be a lot of action from us in this space in the years to come.”