Vummidi Bangaru Jewellers partners with Platinum Guild International to launch sapphire jewellery line

Fine jewellery brand Vummidi Bangaru Jewellers has joined forces with the Platinum Guild International to launch a sapphire jewellery line. Titled the ‘Platinum Evara Multi Sapphire Collection’, the range mixes five to 110 gram sapphires with platinum precious metal.

“We are excited to collaborate with PGI to launch the Platinum Evara Multi Sapphire Collection,” said Vummidi Bangaru Jewellers’ managing partner Amarendran Vummidi in a press release. “This collection is a celebration of artistry and creativity, offering discerning customers an unparalleled offering. The introduction of multi-coloured sapphires has definitely added a whole new dimension when it comes to the consumer’s platinum jewellery experience. The collection is sure to resonate with the women of today, who are always on the lookout for unique and statement pieces that have a story to tell and reflect their individuality.” 
 
The collection features 70 unique jewellery designs comprising both everyday and statement, occasion wear options. Sapphires in hues of blue, violet, pink, green, yellow, orange, and white are mixed with minimal, fancy cut diamonds and claw set in platinum. The brand aims to appeal to a range of age groups with its new launch and showcase the craftsmanship of its artisans.
 
“We are pleased to strengthen our association and announce an all-new collaboration with VBJ, one of India’s premium heritage jewellery brands, to introduce a stunning Platinum Evara Multi Sapphire Collection,” said the Platinum Guild International’s managing director for India Vaishali Banerjee. “At PGI, we are focused on design innovation to ensure that we cater to varied and evolving consumer demands, while also offering unique and standout platinum jewellery pieces for occasion and everyday wear, especially for gifting. This innovative collaboration between PGI and VBJ represents a fusion of innovation and tradition and surely redefines sophistication and elegance when it comes to platinum jewellery.”