Handloom brand Tulsi Weaves has launched a Kanchipuram saree exhibition at its recently opened store in Chennai. The showcase presents a wide range of handloom heritage weaves, some up to 90 years old.
“The exhibition has created an emotional connection with people, saying that their mothers or grandmothers had saris like these; many have also asked us if we could recreate an old sari that they have,” Tulsi Weaves’ founder Santosh Parekh told Vogue India about the exhibition. “Our largest employer after agriculture in the country is handlooms and handicrafts and we should be proud of this legacy.”
Following the Chennai showcase, Parekh plans to take the exhibition to other Indian cities to highlight the Kanchipuram saree tradition. Kanchipuram is known for its weaving clusters and its signature Korvai weave sarees are soaked in rice water then sun dried for stiffness. Through collecting these weaves, Parekh aims to protect this traditional craft.
Tulsi Weaves launched its new Chennai flagship store on October 18, the brand announced on Facebook. Located on Eldams Road in Teynampet, the store has a striking rust hued façade which mixes traditional and modern design elements.
“For the past three decades, our family has been creating the highest-quality handwoven sarees while constantly evolving our weaving techniques,” announced Tulsi Weaves on Facebook. “We want to express our gratitude to everyone who has supported us during our ups and downs as we start our new journey. We will always be appreciative of your steadfast support throughout the years and look forward to many more.”
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