Menswear brand Arrow has partnered with NGO Atypical Advantage to launch its ‘T-Shirt Festival’ where shoppers can spend to receive exclusive gifts. The event is designed to raise awareness about disabilities and showcase art by differently abled individuals.
“Arrow is proud to collaborate with Atypical Advantage for this T-shirt festival, a renowned NGO featured on Shark Tank Season 2,” said Arrow’s CEO Anand Aiyer in a press release. “Through this collaboration, we are showcasing the talents of disabled artists such as Pooja Bodas, Kabir Vernal, and Nikhil Saiprasad, who are spreading positivity through their remarkable artworks. These artists inspire us with their resilience and determination, proving that a positive heart can conquer any challenge.”
The festival, named ‘Sun, Style & T-shirts: Dive into the summer’, the festival is also designed to promote Arrow’s range of ‘liquid finish’ polo shirts. Made from 220gsm Pique fabric, the polo shirts are designed to ensure enhanced comfort and high surface cleanliness.
“During the festival, for every purchase of [Rs] 5,000 or above from Arrow, customers will receive a special tee featuring artwork by these talented artists,” said Aiyer. “These exclusive t-shirts are the brand’s gift to customers as part of Arrow’s new Joy Of Giving initiative to support this NGO, artists, and disabled individuals. This initiative aims to create awareness about the NGO’s efforts in helping challenged individuals earn their livelihood and establish their own identity in society through their talent.”
Arrow was established as a menswear brand in 1851. The label entered the Indian market in 1993 and today counts over 200 exclusive brand outlets and is available in over 1,000 multi-brand outlets in 109 cities across the country.
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