Macho Sporto signs Sidharth Malhotra as brand ambassador

Macho Sporto, a premium innerwear brand has signed Bollywood actor Sidharth Malhotra as its new brand ambassador.

With this association, the actor will be part of the brand’s advertising campaign ‘Yeh toh bada toing hai’ which includes a television commercial.

Commenting on the association, Sidharth Malhotra in a statement said, “I am excited to partner with Macho Sporto, a brand committed to providing comfort and style to all their consumers for decades. Their commitment to forward-thinking and innovation along with the quality, style, and freshness they bring to the table is something I resonate with. The brand has established itself as a household name, and I look forward to this collaboration.”

Navinn Seksaria, managing director of JG Hosiery, the parent company of Macho Sporto added, “Sidharth’s charm and youth appeal perfectly reflect Macho Sporto’s identity and having him on board will bring a breath of fresh air to our new campaign, taking the brand a ‘Toing’ higher.”

Macho Sporto, one of India’s leading innerwear brands retails through its outlets, multi-brand stores, and e-commerce marketplaces.