Amorepacific joins forces with International Indian Film Academy Awards 2024 as official gifting partner

Global Korean skincare and cosmetics business Amorepacific will be the official gifting partner for the International Indian Film Academy Awards 2024 to celebrate Indian cinema and highlight its commitment to engage with diverse audiences.  

“We’re thrilled to be a part of The International Indian Film Academy Awards 2024. With IIFA’s illustrious 23-year history of elevating Bollywood to a global stage, we’re honored to contribute to this cultural phenomenon through our curated gift offerings,” said Amorepacific’s country head Paul Lee in a press release. “Our partnership with IIFA for this prestigious awards [sic] will showcase the best of Korean beauty, allowing us to connect with a wider audience and forge meaningful relationships.”
 
The Indian Film Academy Awards 2024 launched in Abu Dhabi on September 27 and will conclude on September 29. As the event’s gifting partner, Amorepacific will present curated gift hampers to guests at the awards containing skincare and makeup products by its brands.
 
“We’re excited to partner with IIFA Awards, a celebration of Indian Cinema,” said Amorepacific’s assistant director and marketing head Mini Sood Banerjee. “We believe that through this collaboration, we are bridging the best of Korean beauty with Bollywood glamour. This collaboration showcases Amorepacific’s commitment to spreading Korean beauty trends globally and connecting with diverse audiences.”
 
Amorepacific is known for its brands Innisfree, Laneige, Etude, and Sulwhasoo. The business was founded in 1932 and officially established in 1945 in Korea.