Lava enters smartwatch category with launch of Prowatch

Lava International has entered the smartwatch category with the launch of watches under its sub-brand Prowatch.

The brand has launched two models in the market namely Prowatch ZN and Prowatch VN with features like heart rate monitoring, fitness tracking, and various sports modes.

Commenting on the launch, Sunil Raina, managing director at Lava International in a statement said, “While customers have many options available, the existing products fail to meet expectations, with issues like data errors, fragility, and privacy concerns. We believe in empowering every individual with technology that exceeds mere functionality to deliver a seamless experience.”

“The launch of our Prowatch series is a testament to this commitment, as it not only addresses the shortcomings of existing products but also fills the void in the industry’s price spectrum. Indians deserve nothing less than superior quality, impeccable service, and technology they can trust,” he added.

The Prowatch ZN and VN will be available for purchase on Amazon, Lava e-store and Lava retail network across India from April 26.