Nivea onboards Samantha Ruth Prabhu as brand ambassador

Skincare brand Nivea has named actor Samantha Ruth Prabhu as the brand ambassador for its newly launched ‘Luminous Even Glow Range’.

The brand unveiled the skincare range which includes a serum, night cream, day cream and face wash with an engaging television commercial featuring the actor.

The range has been created with Nivea’s patented technology – Thiamidol, a powerful ingredient which the brand claims is clinically proven to reduce dark spots, hyperpigmentation and enhance skin radiance in two weeks.

Apart from Thiamidol, the range is infused with enriching actives like salicylic acid, green tea and hyaluronic acid.

Commenting on the launch, Geetika Mehta, managing director of Nivea India in a statement said, “With the launch of the new range, we bring to India a breakthrough formulation powered by our patented Thiamidol technology. We are also delighted to have Samantha Ruth Prabhu as the face of this launch. Just like Nivea, she believes in embracing one’s true self while striving for the best, making this partnership a natural fit.”

Samantha Ruth Prabhu added, “The Luminous Even Glow range stands out because it doesn’t just reduce dark spots; it enhances skin’s natural radiance with science-backed innovation. What makes this collaboration even more meaningful is Nivea’s deep-rooted philosophy of care, which aligns perfectly with my own approach to beauty.”

The Luminous Even Glow range is available for purchase at e-commerce marketplaces and retail outlets across the country.