Voylla opens jewellery kiosk in Lucknow

Fashion jewellery brand Voylla has opened a new jewellery kiosk in Lucknow to reach new customer demographics. Located in the northern city’s Lulu Mall, the retail touchpoint features a selection of women’s traditional and fusion style adornments.

“Lulu’s got a gem of a new store,” announced the shopping centre on Facebook. “Voylla, has just opened its doors on the first floor of Lulu Mall Lucknow! Explore an exquisite collection of fabulous jewellery to adorn your every style statement!”
 
Voylla joins a host of Indian and international fashion and lifestyle brands in Lulu Mall Lucknow including Allen Solley, Adidas, Max Fashion, and Gap among others. The mall is a project by Indian founded and UAE based business Lulu Group, which also counts malls in locations including Kochi, Hyderabad, Kochi, and Thiruvananthapuram, according to the business’ website.
 
Along with launching its new kiosk, Voylla also recently debuted its Spring/ Summer jewellery collection, inspired by Hawaii and the beach. The resort style line is more fusion style than its classic traditional and bridal offering and features motifs such as starfish and tropical leaves in gold.
 
Voylla retails fashion jewellery, pure silver jewellery, and watches from its direct to customer e-commerce store. The brand launched in 2013 and counts over 20 India stores, according to its website.