Zoya launches campaign with Sonam Kapoor

Zoya, a diamond jewellery brand from the House of Tata has launched a campaign with actor Sonam Kapoor for its newly launched ‘My Embrace’ collection.

The collection features 26 trademarked designs, including sleek bangles, bracelets, pendants, rings, and earrings.

Commenting on the collection, Amanpreet Ahluwalia, business head of Zoya in a statement said, “At Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys through the very soul of Zoya, a word which means ‘alive’.”

“‘My Embrace’ becomes an iconic symbol of self-acceptance because you feel truly alive when you embrace who you are and are comfortable in your own skin,” he added.

The campaign will be promoted across various platforms including outdoor, social media, print, digital, television, and theatres.